How Superdry became 2010's £1bn fashion success story

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Publish by () Dec 2010

If any businessman need to be raising a glass this week and making it possible for on their own a second of warm reflection on the year gone by, it is Julian DunkertonThe boss of Supergroup, the owner of the Superdry fashion label, has had what in the online business earth is technically regarded as a humdinger.

His retail chain floated on a choppy stock market place in March at 500p a share, valuing the business at approximately £400m. The shares closed final week at £12.32, offering Supergroup a industry capitalisation of virtually £1bn. Mr Dunkerton however owns all over 30pc of the retailer, getting cashed in around £80m of shares at the time of the floatation.

The 45-yr-previous father of two, whose mums and dads run a cider organization in Herefordshire, looks like a man whose mums and dads run a cider service in Herefordshire. He is not your common multi-millionaire retail executive.

Sitting in a Vietnamese noodle bar in London's Westfield Centre a number of days ahead of Xmas, I asked Mr Dunkerton how it feels to be prosperous past his wildest goals.

"You know, you kind of presume, ‘Oh very well, that is awesome,' and you go on and carry on. I am not a substantial spender of funds. Content items do not curiosity me. This [waves at the retailers] interests me. I get additional fired up by progress than something else. I like improvement. I like to be continuously developing. I like the buzz of it. If you consider of Xmas – I choose to give than I do to get," he says.
If any businessman should really be raising a glass this week and allowing on their own a moment of warm reflection on the 12 months gone by, it is Julian DunkertonThe boss of Supergroup, the proprietor of the Superdry vogue label, has had what in the company globe is technically identified as a humdinger.

His retail chain floated on a choppy stock industry in March at 500p a share, valuing the company at approximately £400m. The shares closed very last week at £12.32, giving Supergroup a market capitalisation of virtually £1bn. Mr Dunkerton still owns close to 30pc of the retailer, owning cashed in all around £80m of shares at the time of the floatation.

The 45-12 months-old father of two, whose mom and dad run a cider enterprise in Herefordshire, appears like a guy whose mother and father run a cider organization in Herefordshire. He is not your common multi-millionaire retail executive.

Sitting in a Vietnamese noodle bar in London's Westfield Centre a few days previously Xmas, I asked Mr Dunkerton how it feels to be prosperous beyond his wildest desires.

"You know, you form of feel, ‘Oh nicely, that's astonishing,' and you go on and carry on. I am not a massive spender of funds. Content stuff do not curiosity me. This [waves at the stores] interests me. I get far more excited by progress than anything at all else. I like improvement. I like to be consistently developing. I like the buzz of it. If you think of Xmas – I have a preference for to give than I do to obtain," he says.
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